FOUNDATION & DEVELOPMENT STAGE
DOHA Investment Joint Stock Company was established on January 26, 2010.
The story of the brand name ROYAL RICH XO by DOHA JSC begins when a young girl living abroad returns to Vietnam to find her native culture. With enthusiasm and love for her homeland, she told the story of Vietnamese culture through finely crafted bottles of wine with the famous XO brandy imported from France.
Starting in 2012, 2013 DOHA found a line of high-class brandy products that are distilled and packed in sophisticated glass bottles made by artisans in Armenia, Russia. DOHA is the first company on the market to bring to Vietnam this line of wine mascot 12 animals.
DOHA wine collections with unique hand-blown glass bottles have opened up a new market in Vietnam.
Starting in 2016, DOHA was recognized by SLAUR SARDET of France, a leading corporation in the field of supplying alcohol to all companies in France and exporting wine to the world, recognized DOHA as a wine distributor. by SLAUR. Accordingly, Slaur Sardet Group will supply raw materials and exclusively produce Brandy XO in Vietnam called Royal Rich XO cho DOHA.
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High quality mascot wine products to serve the needs of gifting and display on Tet holiday
Taking advantage of the exclusive famous wine line, DOHA continues to promote the production of mascot wines with higher value when cooperating with long-standing skilled artisans in Vietnam. Using folk materials as images and guidelines in each product brings uniqueness and deep meaning. DOHA started the investment phase to design handmade glass wine bottles, ceramic wine bottles full of Vietnamese cultural art, and put French and Japanese apricot wines into those unique design bottles.
The artists of Dong Ho and the painters of the School of Fine Arts have worked hard day and night to tell the story of Vietnamese culture through unique and unique wine bottles.
Since then, the collection of wine with the 12 zodiac animals of the Royal Rich XO brand with Dong Ho culture began to be born, a Vietnamese folk painting culture dating back to the 6th century.
Exquisitely hand-blown wine bottles bearing the first 12 animal mascots have received the support and love of Vietnamese customers and overseas Vietnamese around the world. Starting with transparent glass wine bottles Royal Rich XO retailed at the store, until now, the Royal brand of DOHA JSC has developed and is present on Tet holidays on the dining table and altar of every Vietnamese family.
Certificate of exclusive distribution of Royal Rich XO wine in Vietnam by DOHA and Slaur Sardet Group in France
With the mission of bringing Vietnamese Culture and World Essence into high-class wine products, DOHA JSC is increasingly developing with the collections "Unique - Luxury - Meaning", satisfying the esteemed guests, near far.
OUTSTANDING ACHIEVEMENTS
Each Mascot Wine product is created with a unique message and soul suitable for each year. Integrating cultural and folk elements associated with animals to increase spiritual values and bring good things in the new year. Up to now, DOHA has had 6 product lines of Mascot Wine launched annually, including: Monkey, chicken, dog, pig, mouse, and golden buffalo.
Historical researcher Duong Trung Quoc with the product Doha
From the number of products sold in the first year with about 2-3 thousand products, DOHA quickly developed and grew steadily with the number of more than 10,000 products sold only during Tet 2021. This is an impressive number. for high value gift wine products on the market. Thanks to the support and trust of customers from businesses to wholesalers, retailers, etc., DOHA is increasingly motivated to constantly create and research to improve the value of the product so that it is the most perfect when it comes to product quality. to customers, but still ensure to keep the factor of reasonable price.
Some corporate customers who have always supported and are very satisfied with DOHA's mascot wine products every year include: director of Amabook company Huynh Ngoc Tru, Chairman of the Management Board of BCODE company, Mr. Vo Dinh Thang from the company Gamuda Land Real Estate, Ms. Le Thi Duy Lien, Chairman of Hoang Lien Company, Historian Duong Trung, businessman of Polish Tax & Accounting Company, Mr. Nguyen Duyen CEO of Hung Hiep Phat Investment Joint Stock Company, Ms. Hoang Anh Founder of M2B Group, Ms. Tran Dang Thu Thao CEO of Thai An Gia Co., Ltd.... and many partners are Tet wine shops, Tet gifts in big cities in Vietnam. (See more)
Actor Tung Yuki with the product Doha
With the increasing demand for gifts and displays on Tet holiday, DOHA will continue to bring to customers and partners carefully invested products with Vietnamese characteristics and combined with world quintessence. Associated with today's international integration in the spirit of always reminding and preserving the good traditional values of Vietnam.